Cosmetics & Perfume Vending Machines
Cosmetics and perfume vending machines offer a new dimension to meeting the needs of busy and active consumers who want to look good when they are on the move, whether this is on the road eg motorway service stations, or at railways stations and airports. The beauty (!) of providing machines in these locations is that sales potential is maintained when normal retail outlets within these locations are closed, eg early morning or at night.
There are many wider applications for cosmetics and perfume vending machines. Machines for him/her can be located in toilets, rest rooms within hotels, retail outlets or busy public sites, and other up-market locations including night clubs, bars and privileged access areas at concerts and festivals etc. Provision of well designed machines vending perfumes and cosmetics can add considerably to the ambiance, aesthetics and status of a particular location. The likelihood of a high level of impulse buying in these locations offers considerable scope for high margin sales. The incorporation of new high-end vending technologies (i.e. touch screens and displays) is also particularly suited to this type of vending.
If a site is intended to vend high value items, peace of mind regarding security can be provided through use of vending machines that have a high degree of security against vandalism and attempted theft.
Machines for selling cosmetics and perfume work well in settings other than those that are obviously high status. The potential to deliver a wide range of products in common use, eg skin wipes, mascara, deodorant, anti-perspirant, hand cream, lip gloss, Vaseline, foot spray, nail scissors, tweezers, nail files, combs, hairbrushes and toothpaste, etc., opens up possibilities across a wide range of retail and leisure environments. For fragile items, there is the potential to include in the machine elevator delivery systems that protect the product from shelf to collection point.
The ability to visually brand machines or use targeted digital media provides added benefit from a marketing and promotion perspective, and can help create a positive ambiance that is in keeping with the products being sold.